About The PMM Story
Every PMM has a story.We're here to tell them.
The PMM Story is a home for product marketing career stories: where product marketers came from, the craft they built along the way, and where they think the role is heading.
Our mission
To build a community of product marketers who share their stories, and their voice.
There's no single path into product marketing. People arrive from teaching, journalism, engineering, brand and psychology, and every path teaches something no job description mentions. We give those stories a home, so the next product marketer can see what's possible.
We give the product storytellers a chance to tell their own story, for once.
What you'll find here
Three ways into the stories, depending on how you like to learn.
Stories
In-depth profiles of product marketers: how they got in, what they've built, and what they'd tell someone starting out. Each one comes with its interview.
Explained
Product marketing concepts in plain words, written by practitioners. Battle cards, ICP vs. persona, positioning, and more, sometimes from more than one point of view.
Videos
The conversations behind the stories, captioned, for when you'd rather watch than read.